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LinkedIn News Insights: Trends for 2025

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scale.jobs
July 28, 2025

LinkedIn News Insights: Trends for 2025

LinkedIn has become the ultimate tool for job seekers in 2025, with over 1 billion users and 65 million job searches happening weekly. The platform now focuses on three major trends shaping the job market:

  • AI Tools for Profile Optimization: LinkedIn’s AI features help users improve their profiles, boosting visibility and job opportunities. These tools suggest relevant skills, rewrite descriptions, and even create tailored resumes.
  • Video Content Growth: Short-form videos are gaining traction, with a 36% increase in viewership. Job seekers use videos to showcase expertise, share insights, and build professional visibility.
  • DEI in Hiring: Companies now prioritize diversity, equity, and inclusion. Job seekers highlighting their alignment with these values and showcasing related experiences are seeing better results.

For job seekers, leveraging these trends - along with LinkedIn’s real-time insights - can make all the difference in today’s competitive market.

The job market is shifting faster than ever, and LinkedIn is right at the heart of these changes. According to LinkedIn News, three key trends are reshaping how professionals approach their job searches and connect with opportunities.

AI Tools for Profile Optimization

AI is transforming the way job seekers build their LinkedIn profiles. With built-in tools, LinkedIn now helps users craft attention-grabbing headlines, write engaging summaries, and identify the right keywords to catch recruiters' eyes. Considering that 90% of recruiters use LinkedIn to scout talent, profiles enhanced by AI are seeing 40 times more job opportunities and 21 times more profile views, especially when paired with professional photos and optimized content.

These advanced AI tools go beyond the basics. They analyze your work history and industry trends to recommend relevant skills, rewrite job descriptions to focus on measurable results, and even provide analytics on how well your profile is performing. Other features include improving profile photos, generating tailored resumes directly from your LinkedIn data, and creating personalized connection requests. This not only saves time but also makes your LinkedIn presence more effective.

These AI-driven updates are also setting the stage for a new wave of creative strategies, including dynamic content that’s gaining traction on the platform.

Video Posts and Short-Form Content Growth

Short-form video content is booming on LinkedIn and changing how professionals showcase their expertise. The platform’s algorithm now prioritizes video, giving job seekers a unique chance to stand out.

Between October 30, 2024, and January 29, 2025, video viewership on LinkedIn jumped by 36%. Weekly video creation by members of LinkedIn's publisher program surged by 67% during the same period. This shift reflects a growing preference for video as a means of communication. In fact, 73% of people prefer learning through short videos, and videos under 90 seconds retain half of their viewers - making concise and engaging content a must.

Job seekers are using short videos to share industry insights, showcase behind-the-scenes glimpses of their work, and offer educational tips, establishing themselves as thought leaders in their fields.

"We find that viewership doesn't fall off as fast as it does on Instagram and TikTok...We are getting posts from months ago on our feed - and I think that's probably a benefit for the brands to know that there's longevity with their spend, if they are to do a partnership on LinkedIn." - Natalie "Corporate Natalie" Marshall

This longevity makes LinkedIn video content especially valuable for job seekers, as it keeps generating views and engagement long after being posted.

While technology and content are driving change, LinkedIn is also reflecting a stronger focus on values, particularly in diversity, equity, and inclusion.

DEI Focus in Hiring Practices

Diversity, equity, and inclusion (DEI) have become essential values in hiring, and LinkedIn is amplifying this shift. Many companies are now more transparent about their DEI efforts, and job seekers who align their profiles with these values are seeing better results.

Employers are looking for candidates who can contribute to inclusive workplace cultures and bring varied perspectives to their teams. To stand out, job seekers are highlighting their involvement in diversity initiatives, showcasing their ability to work across cultures, and demonstrating a commitment to inclusion.

Organizations are also sharing content about their DEI efforts, giving job seekers a chance to research and identify employers that align with their own values. However, authenticity is key - successful candidates don’t just use DEI language; they back it up with real experiences, volunteer work, and thought leadership.

Together, these trends are reshaping the job search landscape. By embracing AI tools, creating engaging video content, and authentically engaging with DEI initiatives, job seekers can stay competitive in this evolving environment.

How to Use LinkedIn News for Career Growth

LinkedIn News offers a treasure trove of real-time industry insights that can help you stay ahead in your career. From identifying emerging opportunities to understanding which skills employers are prioritizing, this platform can reshape how you approach your job search and professional development.

The workplace is evolving fast - 70% of the skills used in most jobs are expected to change by 2030. Keeping up with these shifts isn’t just helpful; it’s essential. LinkedIn News simplifies this by spotlighting new roles and the skills driving them.

Take LinkedIn’s "Skills on the Rise" ranking, for example. It highlights the abilities companies are actively seeking. Unsurprisingly, AI-related skills are surging in popularity. The numbers back this up: 51% of businesses using generative AI reported revenue growth of 10% or more in the past two years.

It’s not just about tech, though. Professionals today are broadening their skill sets significantly. In fact, profiles in 2024 show a 40% wider range of skills compared to 2018, and since late 2022, the rate of adding new skills has jumped by 140%.

To stay ahead, follow hashtags and updates specific to your industry on LinkedIn News. When you notice certain skills or roles gaining traction, take action. Use LinkedIn Learning to pick up these skills before the market becomes saturated. Once you’ve mastered them, update your profile with specific examples of how you’ve used these abilities in real-world scenarios. This not only showcases your expertise but also addresses a key issue: 62% of U.S. hiring managers say there’s a mismatch between the skills professionals have and what companies need.

Build Connections Through Meaningful Engagement

Networking on LinkedIn can be a game-changer, especially when done right. Unfortunately, the platform is often flooded with generic outreach and self-promotion. Genuine engagement is what sets you apart.

"It seems like 90 percent of the people using LinkedIn these days are begging for jobs or slamming a sales pitch down your throat. All human elements of networking have been replaced by shameless plugs, blind pitches, and zero effort to build relationships. It's time to take LinkedIn back and make it human again."

This makes thoughtful interaction more crucial than ever. When industry leaders post insights or comment on trending topics via LinkedIn News, engage with them by asking meaningful questions or sharing relevant experiences. Avoid empty compliments or obvious self-promotion.

Start by identifying key thought leaders in your field through LinkedIn News and trending discussions. Study their posting habits - what topics they focus on, when they post, and which types of comments they respond to. Then, contribute with comments that add value, whether by offering a new perspective, sharing data, or recounting a relevant experience.

Join LinkedIn Groups where these leaders are active. Many groups host discussions around news topics, giving you a natural way to showcase your expertise. You can also attend LinkedIn Live events or webinars hosted by industry leaders. These often include Q&A segments, where asking insightful questions can make you stand out. Afterward, follow up by sharing articles or insights that build on the conversation.

Tailor Applications Using LinkedIn News Insights

LinkedIn News can also give you a major edge when applying for jobs. As companies shift toward skills-based hiring, they’re focusing more on abilities than traditional credentials. LinkedIn’s data can help you figure out exactly which skills to emphasize.

Before submitting an application, check out the company’s latest LinkedIn News updates. Look for clues about their priorities, challenges, or growth areas, then tailor your application to align with these insights. For example, if a company is investing in AI, highlight any experience you have with AI tools, even if it’s not directly tied to the role. Employers value adaptability and the ability to leverage new technologies.

Don’t forget about soft skills like communication, strategic thinking, and flexibility. LinkedIn News often reveals which soft skills are most valued in specific industries, so use that information to craft examples for your cover letters and interviews.

"To successfully navigate the ongoing shifts at work, especially those brought on by AI, organizations, leaders, and individuals must adopt a mindset that embraces change and prioritizes continuous learning, skill development, and human-centric approaches."

This mindset should guide how you present yourself. Show that you’re committed to learning and adapting, and reference specific LinkedIn News trends in your cover letters to demonstrate your awareness of industry developments.

Finally, keep an eye out for updates about the companies you’re targeting. If they announce a new initiative or partnership, tweak your application materials to show how your skills align with their goals. This level of customization signals genuine interest and strategic thinking - qualities hiring managers value.

Job Search Platforms vs scale.jobs: LinkedIn Integration Comparison

scale.jobs

With LinkedIn trends shaping the way job seekers approach their search in 2025, picking the right platform to capitalize on these insights is more important than ever. While many platforms claim to integrate LinkedIn data, their execution often falls short. Let’s break down how top platforms differ in using real-time LinkedIn trends.

Platform Comparison: Features and Pricing

The job search platform market is packed with options, but not all of them effectively utilize LinkedIn integration. Many rely on automated systems that fail to capture the nuanced insights LinkedIn trends provide. The table below highlights key differences in features and pricing:

Feature LazyApply Simplify.jobs TopResume Scale.jobs
Application Method AI automation AI automation Resume writing Human assistants
Pricing Model $99–$999/year Free + premium $149–$699 $199–$1,099
Customization Template-based Autofill Single rewrite Human-tailored per job
Support Type Email Email Email WhatsApp
Success Tracking Analytics Application count Interview guarantee Proof-of-work screenshots

Platforms like LazyApply and Simplify.jobs focus on sheer volume, using basic automation that often misses the mark when it comes to LinkedIn trends. TopResume, while offering professional resume services, lacks the ability to adapt to the latest LinkedIn News updates in real time.

Why scale.jobs Stands Out

scale.jobs fills the gaps where automation and generic solutions fall short:

"Recruiters instantly see through & reject generic AI-driven applications. We apply to jobs with REAL HUMANS, no generic AI auto-applications." – scale.jobs

Human-powered customization is the cornerstone of scale.jobs. Instead of relying on algorithms, trained human assistants tailor each application, using real-time LinkedIn insights. This ensures your applications reflect the latest trends, company news, and industry updates.

Proof-of-work screenshots and real-time updates provide transparency. Delivered via WhatsApp, these updates show exactly how LinkedIn trends were incorporated into your application, offering time-stamped evidence of the work done.

Flat-fee pricing eliminates the hassle of recurring subscriptions. scale.jobs offers one-time campaign bundles starting at $199 for 250 applications, making it an affordable choice for active job seekers looking for a complete package.

ATS optimization with human oversight ensures your resume not only passes automated screening but also aligns with current market dynamics. Free tools, like the Resume ATS Checker, Cover Letter Generator, and Job Applications Tracker, help refine your materials before submission.

For those navigating visa-related job searches, scale.jobs’ human assistants are skilled at highlighting LinkedIn trends that resonate with employers open to visa sponsorships, such as H1B or O1.

Conclusion: Job Search Success in 2025

The job market in 2025 demands more than just awareness of trends - it calls for action. AI-driven profile optimization, engaging video content, and a focus on DEI initiatives are shaping how recruiters find and evaluate talent. But here's the catch: simply knowing these trends won't land you the job. Success lies in how you apply them to stand out in a competitive landscape.

LinkedIn remains a powerhouse for connecting with industry leaders and staying updated on market shifts. Yet, many platforms fall short when it comes to turning those insights into personalized, impactful job applications. That’s where scale.jobs steps in.

Scale.jobs bridges the gap by pairing LinkedIn's real-time trends with human-curated application support. For instance, LinkedIn might reveal which companies are prioritizing DEI or leveraging AI tools, but scale.jobs takes it further. Their trained assistants craft tailored applications that directly address these priorities, ensuring your materials resonate with what recruiters are looking for.

With a flat-fee model starting at $199 for 250 applications, scale.jobs saves you over 20 hours a week. This frees up your time to focus on networking and interviews - the activities that truly move the needle. Plus, their free tools, like the Resume ATS Checker and Cover Letter Generator, offer instant value, while human assistants ensure your applications rise above automated systems.

FAQs

How can job seekers use LinkedIn's AI tools to improve their profiles and find more job opportunities?

Job seekers in 2025 have a powerful ally in LinkedIn's AI tools to navigate the competitive job market. These tools can help you create personalized profile summaries, craft attention-grabbing headlines, and fine-tune the skills and experience sections of your profile. AI also simplifies the process of tailoring resumes and cover letters for specific roles, ensuring your applications are more targeted and relevant.

On top of that, LinkedIn's AI features can automate parts of the job application process and improve your visibility to recruiters. By taking advantage of these tools, you can increase engagement, connect with better opportunities, and improve your odds of landing the job you want.

How can I create engaging short-form videos on LinkedIn to showcase my professional expertise?

To craft engaging short-form videos on LinkedIn, aim to keep them under 60 seconds - this aligns perfectly with the platform's fast-paced audience. Stick to one main idea, use simple and direct language, and always include captions, as many viewers watch without sound. Start strong with a hook that grabs attention, make sure the video is mobile-friendly, and wrap it up with a clear call to action.

Focus on content that resonates with your audience’s interests or addresses their challenges. Using a vertical format can also boost engagement. By combining visual appeal with relevant messaging, you can highlight your expertise and make a lasting impression on LinkedIn.

How can job seekers highlight their commitment to diversity, equity, and inclusion (DEI) on LinkedIn to stay competitive in today’s job market?

Job seekers can demonstrate their dedication to diversity, equity, and inclusion (DEI) on LinkedIn by using inclusive language throughout their profile and highlighting relevant experiences. Showcase your involvement in DEI-focused activities, such as volunteering, completing related training, or leading projects aimed at fostering inclusivity. Skills like cultural competence, cross-cultural communication, and team collaboration can also help emphasize your commitment.

To stand out further, include specific accomplishments that show how you've contributed to equitable environments. For instance, you might highlight launching a mentorship program or helping improve team diversity metrics. These details not only reflect current hiring priorities but also position you as someone ready to thrive in and support inclusive workplaces.

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